Welcome to my online portfolio. It is my intention that this site serves as a good introduction to not only my work but also provide a good insight to who I am and what I am all about. I have been serving in the role of senior art director & creative director, over the last 15 years, within some of the top agencies in the Philadelphia area.
The fact of the matter is: Everything has a box. Sometimes the box is a timeline, sometimes it’s a budget, sometimes it’s a limited pool of resources. Successful outcomes don’t always rely on the ability to think outside the box; they often rely on the ability to find a solution that fits within the box, by using that box as an advantage.
I believe in process. It’s essential for an organized workflow that ends with a successful solution. But I don’t believe in one set process to rule them all.
All projects are unique, and I like it that way. Rather than shoehorning these projects into a prefab process that tends to be formulaic, I prefer to tailor the working process using a flexible foundation.
A sampling from some of the amazing projects I've worked on over the years. These projects have included everything from branding, identities, and package design to illustrations and screen printing. Much like asking a parent to choose their favorite child, it is impossible for me to show all of my favorite work, but here are some of my personal favorites...
The old cliche chestnut of “rules are meant to be broken” is often used to describe concepts of “fresh” or “innovative” solutions. These phrases often evoke a sense of romanticism, unfortunately, in most cases, this goes against the reality of the project.
Tight deadlines and even tighter budgets, not to mention business and technological requirements that must be respected. The challenge is to find the balance.
In fact, I believe that it’s the input of my various interests, hobbies, and responsibilities that influence what I design conceptually and ultimately shape the output of those graphic applications. Some of the things I am are...