Helping a Regional health care giant have the foresight to stay at the forefront.
Meaningful relationships with patients start with good communication. It requires healthcare companies to tap into what makes them human, and to remember that their patients are humans too. It requires information that’s written and designed well, provides answers to patients’ questions, and is delivered in a way that’s easy for them to understand.
Care that creates community
Information has to be relevant to patients’ locations and their areas of interest. It should be integrated with health records so it can foster smart dialogue between patient and doctor. And it should act as a foundational roadmap for when the caregiver model shifts from primary care to life coach.
The client was extremely happy with the results and continues to apply the foundational thinking and design styles / rationale to their growing healthcare network.