When Remarketable becomes remarkable.
Remarketable is a proprietary, privacy-compliant platform that enables fast, personalized remarketing to anonymous web visitors via email, direct mail, social media and addressable TV. They contacted me to help them refresh their brand. They wanted a new logo that was ”Fresh. Elegant. Tech-savvy. Bold. Clean.”
For my solution I wanted the logo to evoke an organic connection between data and humans. Data and information is often thought as cold, clinical and the result of actions, but in reality, the understanding and engagement of data often can influence and be the cause of action. I was important to add the depth to the design to help give it a tactile feel and reinforce that connection between the physical and digital world.