Branding & Packaging

Joe Blend Identity Materials

Logo / Package

Agency // Freelance

Expresso design with a kick.

During the last 15 years, Joe Blend worked as a writer, editor, and content developer while gazing at the world through steaming coffee and an energized imagination. He approached me to help him create a consistent brand image that visually pairs with his story and that would work on various promotional materials. I modified a typeface for his name to give it a personable feeling, like an author signing his work. I also created a really “loose feeling” illustration of an old typewriter to pay off the hand crafted feel of Joe’s work.

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